The brief. MG Motors first came to us for banner design. It quickly grew into a full homepage revamp to improve brand storytelling and usability.

What I did. As Lead UX and Interactive Designer I tackled the inconsistent navigation, cluttered layouts and dated visuals. We designed interactive car showcases, dynamic banners and a clearer user journey, all built on a new UI design system aligned with MG's international brand identity.

Beyond the site. We also produced a 3D concept video, pushing the digital experience toward something more immersive.

The result. A homepage with premium visuals and a user journey people could actually follow, on a system the brand could keep building on.