The brief. Manish Malhotra is one of India's most iconic couture houses. Its website had to hold that luxury status while reaching a younger, fashion forward audience that shops very differently.

What I did. As Lead UI/UX Designer I led the UX transformation. The core idea was one brand with two distinct worlds: Couture, built around exclusivity and grandeur, and Diffuse, a modern and edgier experience for Gen Z shoppers.

The experience. We designed interactive runway shopping, so customers can shop straight from the show, multi-country pricing for an international clientele, and celebrity inspired styling to help people discover pieces the way they actually find fashion. Every decision came out of user research on how luxury buyers and younger shoppers browse, compare and buy.

The result. A site that feels like couture and shops like modern e-commerce, with a purchase journey designed around how each audience actually shops.