LimeRoad’s UX transformation was a data-driven, strategic overhaul where we worked as an in-house UI/UX team to redefine the platform’s user experience. We started with a compelling motion pitch that secured stakeholder buy-in, leading to a long-term partnership focused on boosting engagement, retention, and conversions.

We tackled major pain points—low engagement, cart abandonment, PDP drop-offs, and inconsistent design—by implementing a new design system, optimized checkout flows, smarter login strategies, and enhanced UI interactions. These efforts led to a 30% increase in logins, 3x boost in PDP engagement, 12% reduction in cart abandonment, and 20% longer session durations.

By blending UI/UX innovation, motion graphics, and strategic UX research, we transformed LimeRoad’s e-commerce experience into a seamless, engaging, and high-converting platform.

LimeRoad’s UX transformation was not just about aesthetics, it was a data-driven overhaul that redefined user engagement, streamlined e-commerce flows, and delivered measurable growth.